Posts tagged with Teenagers

Amazon targets teen shoppers with Amazon Allowance

In an apparent effort to capture more spending from teenage shoppers, Amazon has unveiled a new service that makes it easier for parents to fund their kids' online purchases.

0 comments

How misusing Tumblr might hinder your connection to the teen demographic

Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards. 

One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives.

4 comments

62% of 12 to 15-year-olds own a smartphone : infographic

I find it fascinating to look at habits of children who have grown up in the digital age or really now, with social media. So I found the recently published Ofcom child media usage survey interesting as it looked at the habits children are displaying in terms of their media consumption.

The numbers aren't surprising nor is the move away from traditional TV viewing with only 17% of 12 to 15-year-olds saying they would miss TV if they didn't have it. Most parents I know are showing their kids Elmo videos on YouTube and I've scarily seen an increase of pretend laptops, iPhones and iPads, for the under 3s to play with so they don't break mummy's shiny new iPhone 5. 

0 comments

US teens send almost 3,500 texts per month

It's no surprise that teenagers are some of the most active users of mobile.

Their texting prolificacy is well-established, and for many, sending an email or making a telephone call is a rare event.

But according to a new study released by Nielsen, teens in the United States are also rapidly increasing their mobile data usage.

1 comment

Facebook's biggest challenge: retaining teens?

The world's biggest social network, Facebook, has an enviable position: it is ubiquitous with teenagers, a demographic group that is often elusive and fickle, but that at the same time is generally seen by marketers as one of the most important demographic groups out there.

In many cases, that is one of the reasons that marketers continue to pour more and more money into their Facebook marketing efforts despite the fact that many of them can't precisely quantify what they're getting in return.

2 comments

Teens, media and why you shouldn't believe the hype

True or false: today's teens are prolific multitaskers and you're more likely to find them texting away and social networking than you are to find them watching television or listening to the radio.

Chances are that if you've been paying attention to the media and analysts, you're answering 'true'. Unfortunately you'd be wrong according to a new report issued by Nielsen called 'How Teens Use Media'.

1 comment