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Posts tagged with Telecoms

Three key trends from our new Digital Marketing in the Telecom Sector report

Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital.

This statistic comes from our brand new Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe.

The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

The insight is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa) and inside the downloadable report you’ll discover data around key business priorities in telecom, where companies are focusing digital marketing and technology, opportunities and budget plans for the next 12 months and obstacles to integrated marketing.

In the meantime, here’s a summary of three key trends identified in the report:

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front cover of Telco Report

Three key trends from our new report on Digital Marketing in the Telecom Sector

Mobile technologies are fundamentally changing the way businesses interact with consumers.

Telecommunications companies obviously play a huge role in this, so a new report published by Econsultancy and Adobe gives an insight into how these businesses are themselves adapting to the new digital world.

The Digital Marketing in the Telecom Sector Report also explores the key trends, opportunities and sector-specific issues shaping digital strategies in the telco industry.

The research is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa).

Here's a summary of three key trends identified in the report:

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virgin media

Virgin Media: the paragon of brand storytelling?

The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers.

But looking at the annual list from AESOP, it's Virgin Media that jumps out at me as a storytelling brand that breaks the mould.

Here I round up some of its activity that falls into my nebulous understanding of storytelling.

Let me know if you agree. 

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telecom shopping cart

Eight conversion essentials for telecom e-shops

Telecoms selling wireless devices and services face unique conversion challenges.

Supporting customers through a complex sales decision made once every few years that often includes a bundle of phone and tariff plan, add-on services and accessories requires attention to nine key areas from home page to shopping cart.

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