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According to critics of the deal, Zynga overpaid for the game just as it was hitting its peak, it will never recoup the purchase price and it could even be scantly remembered by consumers in a year's time.
Google's acquisition of YouTube may prove to be one of the savviest in internet history. Although some believed it appeared rich at the time, ask any of the companies that could have purchased Facebook for $1bn-plus less than a decade ago, and they'd probably tell you that sometimes, eleven figures is cheap.
But a big part of the reason YouTube has been so successful following its acquisition by Google is that the search giant continues to invest heavily in its development. The company is working with Hollywood to produce original content, and has made great strides over the years in inking licensing pacts with content creators.
Didn't think Twitter was mainstream?
All doubt about Twitter's position in the media world was laid to rest this weekend as the company aired its first ever television commercial during the Pocono 400 NASCAR race.
London's 2012 Olympic Games are fast approaching, and NBC, which has television rights to the Olympics through 2020, is doing everything it can to recoup its substantial investment.
That's good news for viewers in the United States this year because NBC's strategy will make the 2012 Games coverage the most extensive yet.
But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.
The rise of the tablet is one of the biggest trends in computing today and there's little reason to doubt that this trend won't get anything but stronger.
The new iPad smashed sales records, affordable tablets with rich content ecosystems like the Kindle Fire are helping bring these devices to the masses, and Intel is promising a slew of new tablets when Windows 8 is released later this year.
With more and more television viewers turning to sites like Twitter to weigh in on what they're watching at any given moment, it's no surprise that social media is attracting the focus of content creators and television networks.
But it's also attracting the attention of startups looking to capitalize on the opportunities created by a world in which the consumption of television content increasingly involves two screens.
A mere decade ago, the water cooler was still the ideal place to discuss the movie you saw over the weekend or the TV show you watched last night. But with the rise of social media, the water cooler is, for many viewers, online.
When it comes to talking about the latest happenings on the big screen and the small screen, connected devices are creating an entirely new dynamic, one in which viewers talk about the content they're consuming with large audiences in real-time.
If you ran a cable company facing the very real phenomenon of cord-cutting and you're approached about a partnership by one of the companies that has arguably done more to spur cord-cutting than any other, what would you say?
If you're Comcast, the answer is simple: 'take a hike.' And according to the New York Times, that's precisely what it has told Netflix.
When online video was still nascent, there was a general sense that the advertising models underpinning television would one day be a thing of the past.
But despite the online video boom and the rise of powerful digital distribution platforms like YouTube and Hulu, advertising in online video still looks a lot like advertising on television. Case in point: the pre-roll.
Is Apple's next big move the revolution of the small screen? Despite the company's less-than-stellar past attempts at putting its imprint on the television, many believe 2012 is the year Apple will up its efforts to change the device with a big product launch.
If Apple does move forward with a smart television, there's one obvious name that would be most fitting: iTV. After all, Apple has become synonymous with 'i-' products, from the iPod to the iPad.
William Shatner is probably best known for playing two roles: James T. Kirk on Star Trek, and The Negotiator in Priceline.com commercials.
James T. Kirk will live forever in the minds of Star Trek fans, but The Negotiator is dead after plunging off a bridge in a bus in the process of saving a family.