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Some retailers are making basic errors preparing their landing pages for Black Friday.
As we've discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.
Granted, Black Friday only truly hit the British consciousness during 2014's elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.
A recent study found that Tesco was the most visible supermarket website in mobile searches on Google UK.
This may come as no surprise, since Tesco dominates the grocery market in general. What is surprising though, is how much Amazon has muscled in on this market.
In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.
Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.
In recent weeks I’ve been conducting various user tests on grocery store websites, and in the process I’ve registered my details with most of the UK’s biggest brands.
My inbox is now slowly filling up with welcome emails and other marketing messages trying to lure me back to their ecommerce sites.
As online grocery shopping becomes increasingly popular retailers need to find ways of generating traffic and attracting new customers.
Content marketing is one way of achieving this, though competition is fierce in the world of online food and recipe ideas.
When grocery retailers were publishing their sales figures one of the common trends was an increase in online revenues.
This was good news as sales in brick-and-mortar stores were generally down.
It's that time of year when retailers report on Christmas trading, so I've rounded up some of the key ecommerce figures.
As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY.
Not every retailer had a great Christmas though...
Everyone knows that click and collect is a hugely popular delivery option among shoppers, but it seems that some retailers have failed to adequately prepare for the Christmas rush.
Tesco has already suffered a fulfilment disaster after failing to deliver loads of Black Friday click and collect orders on time.
In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.
When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?
December is upon us so now's the time to roundup the finest social campaigns we saw in the past 30 days or so.
As always this list is based purely on things that I thought were clever, inspirational or just plain noteworthy.
This year, thanks to the greater promotion from retailers, Black Friday seems to have taken hold in earnest in the UK.
The scenes from 24 hour Tesco and Sainsbury's stores suggest that retailers didn't realise Black Friday was going to be so popular, and the websites of some big names have also struggled to cope.
Yesterday it was announced that Sainsbury’s is the most socially influential retail brand on Twitter based on its Klout score.
If you’re not aware of what a Klout score is, it’s an online social popularity measurement that leaves the more egotistically fragile of us weeping alone in a stationery cupboard. It also has its detractors.
To contradict Sainsbury’s achievement, over the past six months, supermarket rival Tesco has fought its way to the top of Leaderboarded’s UK Twitter Social Customer Care table, overtaking previous top-spot holders Virgin Media and… yes... Sainsbury’s.