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Will Apple's new high-street hire change the way we buy Apple products?

Few CEOs have it as good as Apple's Tim Cook. Just look at his company's performance in the first quarter of his tenure.

But as strong as Apple is currently, Cook can't sit back and hope that the company Steve Jobs took to new heights will run itself. He'll have to make tough decisions, and put his mark on the company's operations.

He's doing just that with his first big hire.

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