Posts tagged with Text Messaging

Pfizer lures consumers to text with Viagra discounts

Taking a page from the consumer marketing playbook, pharma giant Pfizer has launched a new televison ad campaign that encourages viewers to sign up to receive text messages from the company in exchange for a discount of 50% on a year-long supply of the prescription drug Viagra.

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Four things marketers can learn from the Papa John's $250m SMS spam lawsuit

How much does it cost to send a text message?

It's often less than a cent if you're a marketer sending in bulk, but U.S. pizza chain Papa John's could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.

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