Posts tagged with Thailand

Eight behavioural marketing trends & talking points from Thailand

The final of our four Asia-Pacific behavioural marketing roundtable events took place in Bangkok last week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

In this post I’ll give an overview of the main topics that emerged from the roundtable conversation, and you can also read other summaries from our events in Malaysia, Singapore and the Philippines.

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Four key findings from our State of Social Media in Thailand Report

Thailand still has a largely rural population (66%) so internet penetration remains quite low at 26%.

However mobile penetration stands at an improbably high 125% as the number of mobile subscribers is higher than the country’s population.

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