Posts tagged with Thanksgiving

Amazon won Thanksgiving and Black Friday as retail strategy varied

Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.

According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.

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original sin

The seven deadly sins of holiday email marketing

For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email.

By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic.

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Seven intriguing US digital marketing stats from the past week

Is it really December already?

This is about the time you’re supposed to start getting excited about Christmas, unless of course you work in retail or ecommerce, in which case you’re probably a shivering wreck by now.

Thankfully we do get excited about the holiday shopping season here at Econsultancy, and we’ve put together some great stats for you to prove it. 

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Top five Christmas 2014 digital marketing stats

The festive season is perhaps the most challenging and rewarding time in multichannel commerce.

Last month, the internet was awash once more with statistics and trends that dig right down into understanding how consumers are shopping at Christmas, and how merchants are striving for their engagement and cash.

As always, our Internet Statistics Compendium collects the best digital stats from around the globe and across the online and mobile landscape.

Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points might be valuable to marketers and digital types going on into 2015.

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Black Friday

All the stats you need from Black Friday & Cyber Monday 2014

I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.

We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it's hard to avoid getting swept up in the hoopla.

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black friday

How Walmart, Best Buy and others are marketing Black Friday deals online

Thanksgiving is traditionally a time for spending time with the family, eating too much and frantically shopping for bargains online.

A recent Nielsen survey found that almost half (46%) of US shoppers plan to shop online on Black Friday while Adobe has predicted that ecommerce sales will total £1.6bn as people log on for bargains the day after Thanksgiving.

This is on top of the online shopping that will be done on Thanksgiving itself, which is predicted is reach $1.1bn.

Unsurprisingly ecommerce sites have already begun promoting Black Friday deals to try and keep up with the competition and capture those holiday dollars.

With that in mind, here’s a look at how six major retailers are marketing Black Friday deals on their homepages...

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thanksgivukkah

Thanksgivukkah is coming! Are you ready?

Thanksgivukkah, if you live under a stone, is of course the beautiful coincidence that sees Hanukkah and Thanksgiving fall on the same day this year.

What better way to get some PR for your company and to grab some sales from some of the 6.5m American Jews and the many more that have an affinity with the religion?

I hope that isn’t too cynical, it’s not as if for a long time retailers haven’t greeted every season with glee.

And what’s more, publishers are no better. After all, maybe I'm writing this blog post to aim for a share in the ‘Thanksgivukkah’ search spoils.

For retailers though, there could be some tough decisions.

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Hershey's captures the holiday spirit with candy turkeys

This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM - as analyzed by the team at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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Majority of retailers expect 5% sales drop due to showrooming: report

As shoppers prepare to descend on their favorite stores this Friday as the holiday shopping season gets underway, retailers are preparing to greet them with deals that they hope will be too good to pass up.

Retailers are optimistic about their prospects this year, but they're arguably going to have to work harder than ever if they want to maximize their sales. The reason? More and more consumers are deciding to shop from home on Black Friday and Thanksgiving weekend, forcing retailers to hone their online and offline strategies.

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62% of shoppers will buy online during Thanksgiving Day weekend

As Black Friday is only a few days away, stores on and offline are rushing to be the first choice for consumers. Though the brick and mortar shops are still leading the way, ecommerce is quickly catching up.

IgnitionOne has put together this handy infographic to highlight the shift in shopping by the numbers. The biggest uplift in sales had to be Cyber Monday in 2011 which was actually the heaviest online shopping day of all time, bringing in $1.25 billion in sales.

50% of those dollars spent orginated from people buying at work which would make sense for those who couldn't get to the deals on Black Friday in store.

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Following a strong Black Friday, Cyber Monday delivers a billion-plus in sales

Would a Thanksgiving and Black Friday push that saw retailers pushing online deals as hard as they were pushing offline deals have a negative impact on Cyber Monday?

Some retail industry observers argued that retailers eager to make Black Friday a multichannel event might simply shift purchases that would have come on Cyber Monday.

Holiday shoppers sprinted to snatch up bargains last week, so were the cautious observers right?

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Mobile traffic increases 160% over Thanksgiving

Early figures from US online retailers show that mobile traffic over Thanksgiving was up 160% on last year.

The statistics from mobile platform company Usablenet show that traffic was actually heavier on Thanksgiving day than on ‘Black Friday’, which is traditionally seen as the busiest shopping day.

Usablenet, which powers the mobile sites for more than 100 US retailers (as well as M&S, John Lewis and others), says this is because consumers were searching for deals on Thursday before heading to the shops on Friday.

Black Friday usage turned to supporting instore activity such as find locations, reviews and to access saved wish lists.

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