Posts tagged with The Aa

the aa

How the AA transformed its brand using political messaging & strategic insight

Cheryl Calverley, Head of Marketing at the AA, spoke this morning at the Festival of Marketing 2017 about what ‘insight’ should mean to a marketer and how the AA has transformed its brand using political messaging.


Responsive web design: 15 of the best sites from 2014

Our traffic stats show us that people are still really interested in responsive design.

RWD roundups from years gone by remain hugely popular and our review of B&Q’s responsive site was one of last year’s most visited posts.

The aa logo

The AA's new responsive site leaves room for improvement

The AA recently launched a shiny new responsive website, meaning the online experience is optimised for all screen sizes.

Presumably the AA receives a high proportion of mobile traffic from motorists looking to request roadside assistance or check for traffic updates, so it’s about time that the company adopted responsive design.

And in keeping with the latest trends it has shown skeuomorphism the road by opting for flat design.

Having recently gone through the arduous task of trying to get last minute breakdown cover for a VW campervan, I’m all too aware of the UX issues that can plague the AA and its ilk (I ended up doing it by phone).

So here’s a quick analysis of the AA’s new homepage in comparison to several of its competitors...