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Posts tagged with The Apprentice

Apprentice winner Mark Wright on SEO, algorithms & revolutionising the industry

Mark Wright won series 10 of The Apprentice by pitching Lord Sugar his plans for building a new digital marketing agency.

After the show, he quickly attracted criticism from the digital community for a perceived lack of knowledge and some rather bold claims about revolutionising SEO. 


Donald Trump, Twitter spam and affiliate marketing


If you deal in online marketing or the media in general, then you'll probably be familiar with The Trump Network,  owned by business icon (and face of the US 'Apprentice' show) Donald Trump.

The Trump Network is currently making a foray into affiliate marketing, pop along to the campaign's homepage and you'll see a short video from Mr.Trump, explaining how his affiliate program can benefit anyone financially, up to and including multi-millionaires like himself.

The network itself wasn't what initially caught my eye however. Instead, what piqued my curiosity was the way in which the network is being promoted across the Twittersphere. 

While there's no reason to assume that Trump or his company are directly behind it, the Trump Network does have a number of seemingly automated feeds out there promoting the business, a practice which indicates a fundamental misunderstanding of the medium.