Posts tagged with The Body Shop

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Why Lush is the undisputed master of 'B-commerce'

Cards on the table, B-commerce (branded ecommerce) is a completely made up term and you have every right to scold me for coining it.

What I intend to point out with this clickbait headline (but thorough article) is just how distinctive the Lush website is, both when it comes to editorial and 'messaging', and the nuts and bolts of ecommerce.

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