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Posts tagged with The Co Op

Seven brands that have jumped on the Snapchat bandwagon

Despite Snapchat’s reputation as a seedy sexting platform, it recently secured $60 million in funding which values the company at around $800 million.

Though the smartphone app hasn’t published its user numbers, more than 200 million pictures and videos are shared over the platform on a daily basis.

For the uninitiated, Snapchat allows users to send images and videos to their friends, but once viewed the messages are then deleted forever after 10 seconds or fewer.

It’s the ultimate in short-term, throwaway messaging, so it’s no real surprise that it’s been used for illicit purposes, but it is a bit weird that brands have been looking to get involved.

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