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The Guardian ran its first augmented reality (AR) print ad on Saturday featuring an embedded competition and video content to promote its iPad edition.
Readers were able to access the digital content using AR app Blippar.
If using an iPad, the ads also linked the user directly to the App Store so they could download The Guardian iPad edition.
For many companies, nothing has historically been more important for traffic than search, making search a virtual holy grail. But for some publishers, social is fast becoming the new search.
Take the Guardian, for instance. According to Tanya Cordrey, who is the director of digital development for the news organization, "It’s only a matter of time until social overtakes search for the Guardian."
Yesterday ReadWriteWeb, a popular technology blog founded by Richard MacManus in 2003, announced that it is being acquired by digital publishing upstart SAY Media.
Terms of the deal were not disclosed, but according to TechCrunch's sources, the deal was under $5m.
SAY Media has been active on the acquisition scene, having snapped up web properties including Dogster, Remodelista, a digital agency called Sideshow and publishing platform company Six Apart.
The apparent strategy; instead of simply building an ad network for new media, SAY Media wants to consolidate the market and own the properties it sells against.
Facebook’s VP and marketing director for EMEA today announced that the company would be making the Subscribe feature available as a plug-in for websites.
During a Q&A session at LeWeb today Joanna Shields also highlighted British brands Burberry and The Guardian as examples of companies successfully using the social network to promote their businesses.
Fresh from yesterday’s tongue-in-cheek press ad, The Times has announced that it will be the first national to offer free advertising in its iPad edition as part of a package when paid-for space is booked in print.
The trial, which is expected to include John Lewis, will offer brands free static ads in what The Times has referred to as 'one sell'.
Piers Jones, Group Product Manager at The Guardian, is a member of the judging panel for our Innovation Awards.
I've been asking Piers about creating a culture in which innovative ideas can flourish, his top innovations for 2011, and what he'll be looking for when judging this year's awards...
For journalists, the present day may seem like both the best of times and the worst of times.
Traditional news organizations, disrupted by the internet, are struggling, making it harder to turn journalism into profit.
But at the same time, change brought about by the internet is creating exciting new opportunities for journalism.
Content from major newspapers and news wires is often popular fodder for blogs large and small. Many, if not most, major news organizations have not, however, been enthused by the (fair) use of their content by bloggers.
But The Guardian has another message for bloggers: take our content and post it on your blog, please.
The App Store is certainly not going to be a panacea for print publishers looking to reverse their fortunes, but The Guardian is proving that getting into the App Store is a worthwhile exercise as the new Guardian iPhone app has been purchased 9,000 times since launch.
At a price point of £2.39, that amounts to over £21,000 in the first 48 hours (before Apple takes its 30% cut). Good enough to give the app the top spot on the list of top UK paid apps, and the second spot on the list of top US paid news apps.
I read an article in today’s Guardian about a gagging order imposed on it. In short, the newspaper has been legally prevented from reporting about the alleged dumping of toxic waste by a firm called Trafigura (it couldn’t even name the company).
The Guardian has been ordered to avoid reporting parliamentary proceedings about the matter. The newspaper’s David Leigh explains:
Today's published Commons order papers contain a question to be answered by a minister later this week. The Guardian is prevented from identifying the MP who has asked the question, what the question is, which minister might answer it, or where the question is to be found.
The Guardian is also forbidden from telling its readers why the paper is prevented – for the first time in memory – from reporting parliament. Legal obstacles, which cannot be identified, involve proceedings, which cannot be mentioned, on behalf of a client who must remain secret.
The only fact the Guardian can report is that the case involves the London solicitors Carter-Ruck, who specialise in suing the media for clients, who include individuals or global corporations.
Naturally I was interested to find out what this was all about. It turns out that many others were too, and the newspaper’s strong social media presence has allowed readers to fill in the gaps.
Online game company Evony may not like the negative attention it has garnered online recently, but the company is about to get a lot more scrutiny after filing a libel lawsuit claiming defamation by the U.K.'s Guardian newspaper and gaming marketer Bruce Everiss.
Evony recently drew media attention for a series of racy online ads. The multiplayer game may not have a lot of scantily clad women its game, but over a series of weeks, the company increasingly relied on semi undressed females in ads promoting itself online, eventually just cribbing pics out of lingerie catalogs and putting links to its site next to cleavage.
The company's methods led The Guardian to write an article titled "Has Evony become the most despised game on the web?" The company's owner took none too well to such allegations and has since sued for libel. Taking advantage of the country's favorable libel laws, Evony filed the suit in Australia. But while suing down under may have legal advantages for the company, it is only going to bring increased scrutiny on their business methods. And that is not likely to be a good thing.
The Guardian is one of the best mainstream media publishers when it comes to technology. Not only does it do a lot of things right, as far as its website goes, but it has some excellent tech-savvy writers.
However, sometimes it gets things wrong, and an article today by Richard Wray on the search engine optimisation woes of price comparison engine Foundem is badly misguided.
I read the article on the tube, so wasn’t immediately able to check the website in question, but normally when firms blame Google for their problems it is related entirely to their web strategy (or lack of it), as opposed to some outlandish flaw with Google's algorithm. As such I reckoned there would be a problem with the Foundem website, and probably relating to unique content, technology, and a lack of quality links.
It turns out that there are problems in all of these areas...