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Posts tagged with The Hobbit

the hobbit

14 blockbusting examples of movie website design

As the cinema experience continues to improve with technological advancements in Imax, 3D and fully immersive sound, so too does the aesthetic experience of the web with its glorious HTML5, parallax scrolling and super-slick CSS3 coding.

It's as if they're competing directly for our attention!

Thankfully the home experience will never match the cinema experience no matter how cutting edge your home cinema set-up may be. 

Just think of the sheer visceral horror of watching Sandra Bullock spinning out of control in the depths of space and how muted it will seem while watching it in bed on your tablet.

These films still need to be marketed through these less than cinematic desktops and portable devices in order to drag us out of our homes and into the theatres.

Luckily the fast pace of change in web design trends has meant that the large scale experience of cinema can be substituted online in brilliant alternative and innovative ways.

Here is a list of movie websites that either feature captivating visuals, grand technological achievements, innovative UX or highly interactive fun, whilst also perfectly capturing the essence of the movie online.

ian mckellan sesame street gandalf

The 15 best branded Vines of 2013

Here in my 'expert' opinion are the best Vines created by brands in 2013.

Although seeing as Vine has only existed for approximately 11 months, here are the best branded examples from the entire existence of the service. That sounds far more impressive.

What makes a good branded Vine? Well, I'm glad you asked... 


Denny's: from roadside diner to digital

How has one of the most traditional of US brands transferred its 'Always Open' approach to online?

Denny’s 2012 annual report stated its main aim is “to revitalise Denny’s image with our America’s Diner positioning.”

Through menu, service and environment initiatives Denny’s has sought to truly own its ‘Always Open’ mantra, by driving more hungry Americans to its restaurants through various in-restaurant promotions.

Has this franchise-based business with its roots firmly in the 24 hour roadside diner boom of the 1950s, managed to embrace the 'Always Open' aspect of the digital world, in order to drive further traffic into restaurants and revitalise its image?


Star Trek shows content marketers the value of previews

Every content product promotes itself through previews, and this is most evident in the movie industry.

This weekend Tolkien fans were joined by a legion of trekkies in IMAX cinemas, as record breaking numbers flocked to special screenings of The Hobbit that featured an exclusive preview of the new Star Trek film.

Nine minutes of footage from upcoming sci-fi blockbuster Star Trek: Into Darkness appeared before The Lord of the Rings prequel, using the opportunity to entice a targeted audience of fantasy film fanatics with a taste of the content of a film which won’t be released until May 2013.