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Posts tagged with "The Local"

New York Times goes to the 'hood

 New York Times LogoIf The New York Times fails, it won’t be for lack of effort. The cash-strapped Gray Lady launched an aggressive new  content-driven effort today, aimed at more engaged readers and hopefully, new advertisers.

It’s called “The Local.” Before you say, "Right, newspapers are local," understand this is actually hyperlocal. It's an attempt by The Times to re-position itself from the center of the globe to the center of town. 

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