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Posts tagged with The Local

Can the Grey Lady sell display ads to hyperlocal businesses?

new york times self service advertisingHard to argue with a $5 CPM for advertising on a New York Times property, even if the ad run on its portfolio of hyperlocal properties. But what do the butcher, baker or candlestick maker know from CPMs?

The Times just announced on The Local, its clutch of microregional, citizen-journalism blogger sites, that it plans to make display advertising easy, self-service, and cheap. It's inviting nieghborhood dry cleaners and hardware merchants to design, post, and allocate a capped budget to ad campaigns targeted to neighborhood audiences.