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Posts tagged with The Logic Group

What is holding smartphone payments back?

NFC smartphone payments are slowly making their way into the mainstream, but there is still a long way to go before we see widespread consumer adoption.

Visa plans to use the London Olympics as a showcase for mobile NFC, although the trial will only involve a limited number of athletes.

And the infrastructure for consumer adoption appears to be in place with more than 140,000 contactless terminals around the UK.

So what is holding smartphone payments back?

To find out more about NFC payments and the opportunity for retailers, I spoke to The Logic Group's marketing director Mark Kusionowicz.

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