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Posts tagged with The Netbook

Retailer-owned social networks: Can they work?

Grazia recently launched its own ecommerce store, which came complete with its own social network.

This got me thinking about what brands might gain from running their own social network.

Owning the user data and tailoring the experience to suit your brand are the most obvious examples, alongside the potential for increasing brand affinity and driving up that customer lifetime value.

1 comment
Net-A-Porter's The Netbook app

Net-A-Porter bets on social commerce with new 'Netbook' iPad app

Net-A-Porter has launched a new mobile app, called The Netbook, that steps up the retailer's move into social commerce.

The iOS app is based on the ‘Live’ feature that sits on the site's homepage and acts like a carousel ticking through the latest products that customers have purchased.

Until now the product feed was anonymous, so the new app is an attempt to give customers an online identity on Net-A-Porter which then creates an additional social layer to the site and makes the recommendations more powerful.

Once they’ve created a profile users can create a wish list within the app by ‘loving’ different products and also follow other users by ‘admiring’ them.

The Netbook is currently invite-only and the launch was timed to coincide with London Fashion Week so that Net-A-Porter can sign up bloggers, stylists, designers and other members of the fashion glitterati. Everyone else will have to join a waiting list.