Posts tagged with The Onion

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Native advertising: 12 fascinating examples of good and bad practice

You’re more likely to survive a plane crash than click a banner ad.

That’s my favourite stat of 2013, thanks to Solve Media.

Faith in traditional digital display advertising is fast decreasing, with many experts believing that banner ads just don’t work. 60% of consumers do not remember the last display ad they saw, according to Online Media Daily.

Display ads don’t work because we’ve become used to ignoring them. They used to be an annoyance; a creatively barren distraction, but now we’ve trained ourselves, almost subconsciously, to glance down a webpage and not even notice them. 

Mobile banner ads are far more insidious and harder to ignore. According to GoldSpot Media, up to 50% of clicks on mobile ads are accidental.

So what’s the alternative?

I wrote an introduction to the world of native advertising last November in which I discuss the various merits or otherwise of this content driven approach to advertising.

Here I’ll be presenting examples of this much argued-over marketing trend, and trying to ascertain whether there is any good or bad practice to be gleaned from the more popular native ads hosted on publisher’s sites.

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Judge Dredd Brian Blessed

16+ of the best things to happen to the internet in 2013

To bring karmic balance after yesterday’s bile-dripping 15 worst things to happen to the internet in 2013, here’s a bumper crop of joy.

It’s all very well looking forward to next year and seeing what technological advancements will improve our lives significantly in the future, but if we don’t look back at what came before and collate them in an arbitrary order within the confines of a blog-post, then surely we are doomed to repeat our mistakes because we didn’t spend long enough dwelling over our collective achievements

And if that’s not a specious excuse for a list-based round-up of the year, then call me Alex Zane and give me a job of presenting mediocre YouTube videos on the telly at 2am.

Here are the best things to happen to the internet in 2013, in our award-winning content team’s not-quite-so-humble opinion.

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