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Posts tagged with Theatres

Movie theatres kill interesting movie rental experiment

Traditional media companies, like movie studios, are often criticized for their lack of innovation. But an experiment planned by Universal highlights just how tough progress can be.

Last week, it was revealed that the company planned a limited experiment in two mid-size cities in the United States. The experiment: for $59.99, consumers would be able to rent the movie Tower Heist while it was still in theatres and well before it became available as a traditional VOD rental.

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