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Posts tagged with Things That Suck

Memo to swinish publishers: pagination sucks

Memo to swinish publishers: pagination sucksQuestion: why must news sites like Reuters split their stories over multiple pages? Is it because they’re desperate, misguided, hate readers, and are aiming to further commoditise their ad revenues?

Publishers need to be called out for pulling this dirty trick on unwitting visitors. It is aimed at doing one thing: boosting page impressions. After all, why settle for just one page impression when you can have many?

Well, it needs saying: publishers that give a shit about readers and advertisers simply do not do this. The way I see it, only those publishers that want to artificially inflate page impressions and loathe their readers adopt pagination.

It's a swinish technique...

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