Posts tagged with Third Party Data

brent spiner

What are first-, second- and third-party data?

I’m not trying to teach anyone how to suck eggs here. Perish the thought.

But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’. 

Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – first-party, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.

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Video short: Meet the Data (free report and webinar invite)

In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal. 

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The most powerful data is the data you already own: new report

Marketers are under enormous pressure to turn data into customer knowledge, competitive advantage and ultimately profit.

Our brand new report The Promise of First-Party Data examines the opportunities in the proprietary data they already have (or should have).

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