Posts tagged with Three

Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

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How to get the most out of user-generated content

It was a busy day at the Festival of Marketing yesterday, and what better way to round it off than listening to a talk from the top marketer at one of the UK’s biggest brands.

Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage discussing how brands can embrace the rise of user-generated content and use it to their advantage.

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Five brands excelling at storytelling

In which I'll be loftily discussing the art of storytelling in a not-so-subtle attempt to justify a squandered film studies degree.

Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are far more memorable and shareable than any brazen sales focused advertisement.

A recent survey by Aesop last month last month asked more than 2,000 people in the UK to rate brands against criteria including brand personality, memorability, credibility and purpose, in order to find out the most popular ‘storytelling’ brand.

The top-level results aren’t particularly surprising. You’ve got Apple in there, as well as McDonalds and Coca-Cola. However there ‘s a small list of brands that have snuck in under the radar to become the fastest rising companies over the last year in terms of storytelling.

Let’s take a look at those brands and see what accounts for their success.

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Which mobile network has the most usable website?

Well, according to a benchmark study from QuBit, O2 offers the best all-round experience of the mobile network operators.

Meanwhile, newly-formed EE has some catching up to do, according to the study, which analyses the sites for five different criteria (find, choose, buy, personalise, and mobile).

I've been looking at the study, and here I've picked out some examples of good and bad practice... 

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The Digitals

20 noteworthy campaigns guaranteed to inspire your own digital marketing

Which campaigns have you seen recently that are defining the digital marketing landscape?

Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA's The Digitals Awards (we'll be handing out the awards on June 27th at a swanky swank bash).

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