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Posts tagged with Ticketmaster

sense of urgency

How to increase conversions by creating buyer urgency & fear of loss

A sense of urgency and fear of loss are powerful sales drivers in ecommerce.

Undecided shoppers can be encouraged to make an impulse purchase if they think they’re in direct competition with other people for a product that has limited availability.

I recently rounded up 11 examples from ecommerce sites that use stock levels to create buyer urgency, but that’s by no means the only tactic available.

Here is a range of other techniques used by well known brands that can prove to be very effective in driving conversions.

And just to clarify, I've intentionally avoided group discount and flash sale sites (e.g. Groupon) that are built around scarcity and deadlines.


Can terms of service turn you into a criminal?

If you live in the United States, a warning: you may want to read the terms of service of the websites you use a little more carefully. That's because a government prosecutor in New Jersey is pursuing criminal charges against the operators of a company that used an automated process to purchase event tickets on Ticketmaster.com for resale.

The charges are being brought under the Computer Fraud and Abuse Act (CFAA), which was passed in 1986 with the purpose of cracking down on the unauthorized accessing of computers (read: hacking). In U.S. v. Lowson, the prosecutor seeks to extend the CFAA to cover the violation of the Ticketmaster.com terms of service, which forbids individuals and companies from accessing the website in an automated fashion.