Posts tagged with Tiger Beer

How Singapore's Tiger Beer is going global over Chinese New Year

Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia.  

Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns.

But despite the enormous cultural significance of CNY in Asia, the holiday has not caught on as much in the West. 


Five digital marketing campaigns from Singapore's Golden Jubilee #SG50

Singaporeans have just enjoyed a very long weekend off work to celebrate the country’s 50th anniversary.

The Golden Jubilee involved four days of fireworks, parades, concerts and other celebrations.