Posts tagged with Time Inc

Neuroscience-backed tips for effective iPad ads

neuromarketing brainIf you’re thinking about running an iPad campaign, new stats from Universal McCann, Time, Inc. and EmSense – a neuromarketing company – offer insights into how to make your ads both effective and enjoyable.

The research focused on iPad owners' reaction to and cognition of ads as determined by sensors that monitored their brainwaves.