Posts tagged with Time Inc. I Pad

Apple isn't making iPad subscriptions easy for publishers

Publishers may be excited about revenue possibilities on the iPad, but as Time Inc. is learning, the iTunes store isn't always generous with media providers.

Apple encouraged the publisher to create iPad specific applications when the device launched this year, but according to MediaMemo, the company is currently preventing Time magazine from selling subscriptions through iTunes.

Apple's approach to subscriptions is one that could quickly hobble publishers' revenue prospects on the iPad.

0 comments