Posts tagged with Time

Ad agency acquisitions on the horizon for Time, Inc?

For content publishers to be successful, it's clear they must learn to monetize their content - not just create it. Nowhere is that more evident than with traditional magazine brands like Time, Inc. For them, the key to success seems to be thinking and acting more like ad agencies than publishers.

And if they can't think like an agency on their own, they'll acquire one instead.

Time iPad magazine

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Time tackles technology with Techland

It's a blogger's world and print publications just live in it. Thanks to the power of internet self-publishing, mini media empires have been built by small companies and passionate individuals working from their homes.  Increasingly, these online mini media empires have complicated the picture for print publications whose online presences have been forced to compete on less favorable terms for a more fragmented online audience.

In an effort to stay relevant, print publications are trying to sup up their internet efforts. The latest example of that: Time's new tech/geek blog, Techland.

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Time Inc. breathes new life into the Life brand online

Is the internet going to be a godsend for traditional publishers or will it turn out to be a cruel hoax?

The answer to that depends on a lot of things, some of which are out of the control of publishers, such as the state of the economy and ad market.

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Paid content: big publishers missed the boat

It's funny the difference a couple of years can make. Two years ago, the global economy was roaring along and everyone was excited about internet advertising.

Growth in spend was strong and many companies big and small saw unlimited potential in their future advertising revenues.

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