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Posts tagged with Tink Taylor

Mobile email marketing tips from dotMailer's Tink Taylor

With around 15% to 20% of email opened on a mobile device, marketers need to ensure that their email campaigns cater to this growing trend. 

However, our recent Email Marketing Census found that 39% of companies had no strategy for mobile email, while 48% were unaware how many of their emails were opened on phones.

To find out more about the challenges involved in optimising email campaigns for mobile, including the level of investment required and the ROI, I spoke to dotMailer MD Tink Taylor...