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If one of your team is new to content writing, what are the potential pitfalls?
I've been writing articles for Econsultancy for a few years and although I certainly don't profess to be an expert, there are a few things I look out for.
In fact, I still get caught out, which is why creating a list like this is a good way to encourage vigilance.
It’s strange to think that email is still such an important tool for marketers, and in fact business people of all types, when there is so much technology at our fingertips now.
I’m pretty sure the only people who communicate via email outside of the commercial world are my parents, but for marketers around the world this platform is still going strong.
As mobile casino gambling becomes increasingly lucrative, how can marketers overcome technical limitations in order to increase customer lifetime value (CLV)?
New research from our brand new Improving Mobile Casino Performance report offers advice on cross-selling, eCRM, paid search and other marketing techniques designed to improve CLV and customer retention.
The report covers areas of user experience, marketing, technology and presents a maturity model against which operators can benchmark their performance.
The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.
We took a brief look at UX in four user experience tips for mobile casinos and while the user experience of the mobile casino is important in driving usage and financial returns, marketing is also critical to success in this area.
Here are some examples of guidance from the report.
Many of these ‘greatest hits’ don’t need flagging up as they are shared a lot and have probably been seen by some of you.
However, I wanted to group together a list of posts that are of considerable value, so you can bookmark, pocket, etc. and then use to impress your friends and win business.
Simple as that. Just click the pictures to see the original posts.
I’ve tried to include posts that won’t date, so I’ve left out Chris Lake’s web design trends post (which is proving our most popular this year) because it’s billed as ‘2014’. However I think it will remain useful past the end of the year, so check that out, too.
With our recently published Search Engine Optimization Best Practice Guide hot off the press and packed full of advice from the biggest names in search, I thought this would be a good time to round up some of the best SEO posts we’ve had in the past year or so to keep you up to date.
For those looking to save time and expand their knowledge to the limits, pretty much everything is covered in the best practice guide, so head on over to the report page to download it!
All others, keep reading and start clicking!
Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?
A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.
To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.
With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog.
As ever, we're expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role.
Here are five Christmas-themed ecommerce infographics packed full of stats...
Let’s face it: the internet is never going away. However, for some small retailers, the disruption caused by the internet has been a painful experience.
It’s also undeniably a major contributing factor to the reduction in the number of retail outlets that are open and doing business.
So what can small retailers do? Starting with planning, I’ve outlined some steps you can take to use the internet and other digital technologies to their advantage (most of which comes straight from our How The Internet Can Save The High Street report and follow on from a speaking event I did with Royal Canin).
This is a bit of a long post, so you may wish to bookmark it to return to later. Or take a nosey at our Fast Track Digital Marketing training to get a further deep-dive into what I describe.
Read below to find out how to start moving!
Yes, it's a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks.
With this in mind, I've asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season.
Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas.
The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips?
I've been asking a number of email marketing experts about the best tactics for the Xmas shopping season.
Topics include how often to send emails, the importance of mobile, and email creative this Christmas...
Carrying the welfare of the peasantry on your shoulders? Concerned that your next five-year plan is going to be your last?
20th century Communist revolutionaries raised content marketing to an art form, and so can you!
A lot has been written about brands as publishers. Let's face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens.
However, the returns can be more than worth it, as a growing list of examples shows.
Becoming a ‘brand newsroom’ isn’t just a trend amongst the big companies either. Whilst there are plenty of big consumer brand examples, smaller brands, B2B companies, non-profits, and public sector organisations are also aligning their marketing and communications plans around content creation and social media.
If you are wondering if you should take the plunge, or have already jumped, the five tips below will help you get the most out of your strategy.