Twitter is a publisher’s dream. It is a huge echo chamber that can drive a lot of quality traffic to articles, especially if the retweets take off.
Retweets are referrals. The 'RT' abbreviation is a strong call to action. People trust their virtual friends to steer them in interesting directions, otherwise they wouldn’t be following them in the first place. As such retweets can generate lots of clicks, and they can quickly go viral.
In addition, there are a range of websites orientated around retweets. Think Digg, but instead of ‘diggs’ you have ‘retweets’, and usually these links are displayed in order of popularity (and not buried / subject to a complex algorithm to determine front-page status). These sites can be traffic drivers too. One of my favourites is the excellent TweetMeme.
So, considering the opportunity here, how can publishers make the most out of Twitter, and optimise the retweet factor?
Over the past couple of years we’ve written lots of articles on how to use Twitter both effectively and ethically, to help grow your audience and boost engagement.
I have aggregated a bunch of these posts together to share some insights on how we – and others – use Twitter as a tool to improve our business, and some pointers towards best (and worst) practice.
I hope you’ll find these tips and how-to articles to be useful, whether you’re just starting out with Twitter, or have lapsed into inactivity, or are a frequent tweeter who is looking out for a few more optimisation clues.
Twitter autoresponders are used to automatically send a direct message
to new followers. All too often they are lame, and perceived as spammy.
Auto messages are problematic, not least because even when they include
elements of the ‘personal’ (“how can I help you today?” / “tell me more
about yourself”) they’re clearly robotic. And people don’t respond to
robots, they respond to people. This is 'social' media after all.
I don’t use them, nor have we configured our Econsultancy
Twitter account to send automated messages, but we’ve been wondering
whether they can be used in a positive way. As such I have been doing a little research in this area. And I'd love to hear your feedback...
Here at Econsultancy we like to figure out what makes Google tick, not
least because we know what it’s like to be on the end of a Google
blackout (which ain’t pretty, and causes headaches).
We recently published an update to our hugely comprehensive SEO Best
Practice Guide, which contains 300+ pages of in-depth tips to help you
climb the search engine rankings*. If you need the detail then I
recommend you download and print it out for future reference.
In addition we have also published many SEO ‘tips’ posts over the
years, and I thought I’d collate a bunch of the more popular ones for
your viewing pleasure. Get some...
We have more than 600 articles on social media on the blog from the last few years, providing advice on brands using social media, mistakes to avoid, and best practices to follow.
I've gathered together some of the best articles to provide you with ideas and information to inform your use of social media...
Call to action buttons need to jump out at the shopper and leave them in no doubt about the next step they need to take to make a purchase.
It's not enough just to place a link to buy or add an item to baskets on the product page; retailers need to think about making the button stand out from other elements on the page to attract as many clicks as possible. A good button can increase conversions, so it's worth testing variations to find the most effective design.
Here are a few tips for call to action buttons on e-commerce product pages, as well as a few examples, good and bad.
It seems fair to say that Twitter has truly hit the mainstream in recent months, as well as the mainstream media, especially now that it is being used as a communication and broadcasting tool by our revolutionary-minded Persian friends.
The range of Twitter uses are as broad as they are deep, despite initial concerns about the 140-character framework and those lame 'feeding the cat' or 'going to the shop' tweets. As such I thought it would be a good idea to collate a bunch of recent Slideshare presentations that explore how Twitter can be used, catering for all levels of adoption.
Hopefully these slides will prove useful if you're just starting out (see my tips for beginner's post if you are), and also if you're a more advanced Twitter user (you can skip through the basics for the meatier stuff).
Here’s an A-Z braindump that I compiled in about an hour. It is aimed at providing a snapshot of what social media is all about, and what brands need to focus on before wading in.
You might be familiar with social media, but hopefully you'll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good luck with that!
In the past couple of years we have published a lot of tips on this blog to try to provide readers with practical suggestions on how to optimise their businesses.
I thought I’d collate some of the best articles to provide you with a feast of ideas to help you improve your websites, strategies and operations.
Included within these lists are a lot of generic tips for best practice in web strategy, though this is perhaps most relevant to e-commerce professionals...
There's so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it's easy to overlook how powerful Email Marketing can be. Which is surprising when you
realise that for many of your customers email is still the primary
communication tool they use when online.
And judging from the record turn-out we had for the Econsultancy
session I ran, I thought it would be useful to share 10 top tips for
improving your email campaigns....