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One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience.
But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?
Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually.
No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.
Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.
Here are three collaboration tools that are aiming to corner the market.
So you’re the marketing manager at your company and your boss says, ‘Oh hi, marketing person. I’ve just been speaking with a best-in-class growth hacker who says we need to do more quality content.’
Putting aside the fact you’ve been telling your boss that very same thing for the past three years, you can’t just stagger blindly into the content jungle like a drunk dog with a flannel over its face. You need a plan.
Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world.
In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time.
With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.
In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions.
I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows.
I'll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world.
Econsultancy’s Measurement and Analytics Report 2014 (in partnership with Lynchpin analytics consultancy) looks at trends in the industry, from skills and investment to technology and challenges.
I've picked up the report to take a look at how resourcing is changing in the world of data analysis. How many staff are companies employing to analyse data? What emphasis is there on new tech as opposed to people and process?
Enough with the rhetorical questions, let's take a look.
In short, Readz is a platform designed to spell the end for hosted PDFs.
It's a drag and drop content creation platform that can be used to produce magazines, reports, portfolios and the like.
I spoke to CEO and Founder, Bart De Pelsmaeker about the company and its journey.
Many of these ‘greatest hits’ don’t need flagging up as they are shared a lot and have probably been seen by some of you.
However, I wanted to group together a list of posts that are of considerable value, so you can bookmark, pocket, etc. and then use to impress your friends and win business.
Simple as that. Just click the pictures to see the original posts.
I’ve tried to include posts that won’t date, so I’ve left out Chris Lake’s web design trends post (which is proving our most popular this year) because it’s billed as ‘2014’. However I think it will remain useful past the end of the year, so check that out, too.
There are lots of posts on the internet detailing free tools for marketers.
In this one, though, I thought I'd throw in some that aren't necessarily for marketers, but which I use regularly.
I've called this post 'tools for beginners' but in reality the tools aren't for beginners, they're for everyone. It's just that if you're a beginner you might not have found your set ways of working yet, and you might want to pick something up before you've ground your way into the groove.
From meme makers to some in-depth analytics, here's what I find useful.
Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content?
The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.
That’s where James Welsh comes in. He has built a search / suggestion tool based around my table, and it works surprisingly well. I thought I’d introduce it, as well as a few other tried and tested content idea generators. They will help you brainstorm ideas.
So first, onto the tools (click on the screenshots to access them), but be sure to read the section underneath on advanced idea generation. Dan Shure’s post is a tremendous resource for those of you prepared to go the extra mile. The tip I have focused on should save you a lot of time.
Ever wanted to use bold or italics in a tweet? Or a strikethrough, in a Facebook update? Or to use a special character of some kind? Well here’s your chance…
It’s Friday, so I thought I’d cobble together a throwaway post based around the different text styles you can use on Twitter. Click on an image to go to the appropriate text rendering tool.
Apologies if this leads to a spate of nonsensical, illegible tweets.
Unicode… so much to answer for.