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Posts tagged with Tools

How retailers can make the most of Pinterest tools

Pinterest users are showing more passion than Facebook users do, as its content iss shared more often and has a longer shelf life.

Marketers should be adding content such as videos to their pinboards on a regular basis, and Pinterest is rolling out tools that make it easier for brands to showcase their products.

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How to bring your PR in-house. Part one: the network

Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series.

For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry.

Large corporations kept public relations heads, but typically this role was a defensive position, rather than a proactive part of any marketing strategy.

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Crowdsauce #1: Batman, bunnies and bees

Hello all readers and welcome to our new thing, 'Crowdsauce'.

No doubt this shabby pun is in use in many places on the internet, but here it denotes a round-up post, potentially replacing our weekly infographic, where we can relax and share some fun or interesting stuff (caveat: mostly pointless).

The categories will likely differ each week. Let’s go…

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Maggot Brain

Six powerful domain name brainstorming tools worth bookmarking

Have you tried to dream up a brand name recently? It's harder than ever. Not only is there domain name availability to contend with, but you also need to bag the appropriate user profiles on the main social platforms.

I have been trying for some considerable time to brainstorm a domain name for a new side project, and having identified one I've had second thoughts (it contains the word 'freak' in the title, which might be perceived negatively by some people).

As such, I wanted to change it prior to the launch, and I've unearthed some new (at least to me) domain name tools that are proving rather useful. I thought I'd share them with you.

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Automate your social marketing

Four ways to automate your social marketing

In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social marketing can be.

Fortunately there are ways to dramatically cut down on the time spent trying to grow your social communities and spreading your brand awareness throughout the numerous social networks.

In this post I will cover four smart ways you can automate the growth of your communities and drive fresh, qualified traffic to your store so you can spend more time on other areas of your business.

Implementing the tactics covered in this post will result in more traffic driven to your site, more sales and faster growing social communities.

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Six limitations of Pinterest for brands

There’s no doubt that Pinterest has grown incredibly quickly, if not too quickly some may argue. The site, which is nearly the second most popular social media site in the United States and most recently had $200m poured into the business. 

The backstory for Pinterest is that the image-based, social information sharing network has been one of the fastest-growing consumer sites, with comScore at one point last year noting a 4,000% rise in Pinterest traffic (Tumbler up 168%, Facebook up 4%).

After using Pinterest from the beginning there have always been several features that could’ve improved the usability for everyone. 

All the statistics have proved Pinterest to be a leading site with conversion rates been much higher than it’s counterpart Facebook but there’s still room for some significant changes to be made, which will ultimately improve the experience for marketers.

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Seven SEO tools to improve your online PR efficiency

Recently I’ve had the pleasure of training a number of PR agencies on how they can work Search Engine Optimisation into their service offerings.

It’s no secret that lots of SEO agencies and teams are trying to do the reverse at the same time.

While this merging of disciplines is no big surprise, something that I hadn’t anticipated is just how useful SEO tools can be for people carrying out online PR.

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As investors pour $200m more into Pinterest, is a business model in the offing?

The internet economy may be one of the brightest spots in today's global economy, but the hits taken by shares of publicly-traded prominent internet brands like Facebook, Zynga and Groupon has definitely had an impact on venture backed companies, many of which have had and will have a more difficult time convincing investors that they're worth as much as they might have been able to convince them they're worth a couple of years ago.

You wouldn't know that, however, looking at Pinterest's latest funding round, which made headlines last week. The image-based social network is on the verge of becoming the second most popular social media site in the United States, and despite the fact that it hasn't figured out how to make money, investors poured $200m into the young company at a $2.5bn valuation.

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How to identify Twitter churn

https://assets.econsultancy.com/images/resized/0002/8295/goodbye-note-blog-thumb.jpgNot all Twitter followers are created equal. 

Chasing large numbers for their own sake is a very dangerous game that a lot of brands still fall into, but unless you’re doing customer service there’s often no real point in following back everyone who follows you.

That isn’t to say that there’s no value in a large audience. Having a thousand people who really do like your brand and who talk about you has all sorts of benefits, from increasing lead potential to good old fashioned brand lift. Buzz really does count in many cases. 

With this in mind, how do you sort the wheat from the chaff, and how do you make sure your important followers stick with you? I’ve been looking into the levels of churn on our own accounts recently, and thought it would be worth sharing my findings and start thinking about ways to address this...  

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19 tools to improve your content marketing strategy

As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.

No doubt you’ll have the objectives in place, created a well thought out strategy and work plan as long as your arm.  

It’s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign.

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Five handy Pinterest tools to help you measure success

https://assets.econsultancy.com/images/resized/0002/5578/econ_pin_boards-blog-thumb.pngWe've been somewhat surprised recently by Pinterest. While the platform has grown at a phenonmenal rate it probably isn't the first place you'd expect a fairly niche business like Econsultancy to succeed.

However, since starting our boards there, we've seen some very good referral numbers and even a few final-touch conversions, so I thought it was time to dig a little deeper and see how we could make the most of the platform going forward.

As such I've recently been trawling the net in search of measurement tools and it turns out there are already quite a few. Here, I've compiled five dedicated Pinterest tools that can help you make the most of your audience there...

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SEO: how can you identify the best keywords?

Many of the more generic keywords which drive traffic to websites may be easy to identify, but long tail search terms may be more valuable, as they are associated with more qualified traffic. 

So how do you identify these keywords and phrases in order to target them? 

I've been asking the SEO experts about the best tools and techniques for SEO gap analysis... 

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