Posts tagged with Touchpoints

Three ways to increase your online touchpoints

touchpointsAs audiences become increasingly sophisticated across all demographics, the likelihood is that your customers will make more targeted and strategic purchases.

In the past emotional factors and visibility held sway when it came to dictating customer habits. If a product was featured in a TV ad, then customers would generally either call in or visit their local store branch to purchase.

These days it’s far more likely they’ll get online and hit the price comparison sites.

In order to retain your audience, it’s important that you become visible in more places. If you’re consistently appearing in all their searches then there’s a far higher chance of conversion.