{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Tourism

cuddly t-rex

The Natural History Museum online: a lesson in copywriting

The Natural History Museum in Kensington, London, has a new online store.

It's responsive, has chunky buttons and is easy to read. However, rather than provide a full review of the website (check it out for yourself), I wanted to highlight the brilliant copywriting.

Hopefully it'll prove inspiring for your own product copy.

van rijn

Give your content away for maximum ROI: a Rijksstudio case study

It doesn’t matter what sector you work in, or what stage of the ‘journey’ you are on (it’s not unlike X Factor), digital entails transforming your products and services in a way that can sometimes feel antithetical.

Whether it’s newspapers increasing their prices, travel companies investing in new technology, or art galleries removing copyright.

That’s exactly what the Rijksmuseum did in 2012, when it put a lot of its collection online and created the Rijksstudio, allowing the public to curate, purchase, download and rework bona fide masterpieces.

Building on this work, Rijksstudio has just announced the winners of its ‘Make Your Own Masterpiece’ competition, with entrants using the collection to design something of their own.

Let’s take a look at this very Dutch and very admirable project.


What the tourism industry can learn from Visit Suffolk’s glorious responsive website

A satisfying mixture of cutting edge web design, charming images and delightful usability makes the Visit Suffolk website a joy to get lost in, as much as the county itself.

Did I sound too much like an actual tourist board there?

Possibly, but it’s genuinely difficult not to be charmed by this site. Offering an experience that is not unlike exploring any attractive UK destination. In my experience I’ve certainly not found a tourism website quite so captivating.

Come with me and let’s take a little wander around the east coast…


Learning to let go: Kentucky, the Philippines, and Nutella

One of my oldest friends is a middle-school guidance counselor, so she excels at offering comforting advice to downtrodden teens. "Everybody starts somewhere," she tells one who flubs a math exam or another who failed to make the JV cheerleading squad. 

It’s equally good advice for brands and organizations that find themselves floundering in new media waters, like the State of Kentucky and Nutella, brands whose stumbles Tom Fishburne analyzed at Integrated Marketing Week last month.

The CEO of Marketoon Studios, who reeled off numerous real-life examples during his keynote, contrasted the two with the Philippines, which produced a campaign more suited to today’s marketing environment.