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In the multi-channel, multi-platform age, running marketing campaigns is a lot different than it used to be. There are more options, and a lot more to think about. The same is true when it comes to giving away a car.
That's what Toyota is doing as part of its Camry Effect, which the company describes as "a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience."
Toyota has launched the social media arm of its recent Outsmart Life campaign for the Yaris, with rapper Gadget.
Consumers can have their own personalised video created for them by Gadget and Slick, the puppet which was featured in a previous Toyota Yaris campaign.
Toyota is targeting the apparently untapped 'geek' demographic with a new multichannel campaign for its 2012 Yaris.
This focuses around a mini-series called Your Dungeon My Dragon, as well as a Yaris avatar that's been designed for Xbox LIVE.
Toyota wants to reach the 'geek chic' market, as it says that competitors neglect this group while gunning after "cool hipster customers".
Interactive ‘Living Ads’ for the Toyota’s Prius V have started to appear in Yahoo’s new Livestand iPad app.
Yahoo says the Living Ad format is more engaging for consumers since it uses photography and sequenced videos to grab people's attention.
After recalling 8.5 million cars and sending its CEO around the world to apologize, automaker Toyota is in crisis mode. But the company is hoping that a few tweets will help repair some of the damage to its brand.
The Japanese company has partnered with Federated Media to launch a branded channel on TweetMeme to help get control of its reputation back.
Can brands build unique experiences for consumers around Twitter? Toyota is giving it a shot with a new Twitter-oriented microsite called Harmony Tweets that is being used to promote the Prius.
The microsite was built by Federated Media, which has over time gone from an ad rep to a "conversational marketing" agency.
Econsultancy, in association with Global Reviews, has released a number of Customer Experience Benchmarking reports this week, on of which looks at key usability success factors on automotive websites.
This report looks at car comparison tools, which are supposed to help users to decide which car and model is most suitable for them. Providing a usable comparison tool makes it easier for customers to research their purchase and produce a shortlist of suitable cars.
Ford Motor Company was founded almost 106 years ago and it's been through its fair share of ups and downs over the years. But like other auto manufacturers, it's currently in a battle to survive one of the toughest economic environments ever seen.
So it's doing what other great companies have done throughout the years when faced with a great challenge: it's taking a risk. In this case, it's turning to social media.
Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.
I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.