Posts tagged with Trade Shows

How to make the most from your next industry conference appearance

Programming an industry conference with quality speakers, relevant keynotes and bantering panelists is no easy task.

The event’s producer must balance commerce and quality by allowing sponsors to buy their way into marque forums while also programming the event with diversity, rising stars, innovators and thoughtful opinion-makers. 

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Five tactics B2B companies can use to strengthen key customer relationships

Building a successful B2B business requires many things, from quality products and services to effective sales, marketing and distribution. But building a successful B2B business with staying power also typically requires something more: strong customer relationships.

Customer relationships are important for a variety of reasons. They can help ward off advances from competitors, for instance, and serve as the basis for something that can only be earned -- trust.

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