Posts tagged with Trademark Keywords

Interflora awaits ruling on trademark keyword bidding

In May 2008, Google began permitting advertisers in the UK and Ireland to bid on trademark keywords through AdWords. Needless to say, this concerned and upset many brand marketers at the time.

Yet there appeared to be little that could be done. Google's policy change was predicated on the notion that legal questions over the use of trademark keywords in the UK had been settled.

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Will Google's global AdWords trademark policy changes cost brands millions?

Google has announced a major change to its global trademark policy. Effective in June, the search giant will permit the use of trademarks as keywords as part of AdWords campaigns in many countries around the world.

Previously, Google was much more restrictive; a permissive policy was the exception and applied only to a handful of countries, including the US, Canada and the UK, where it began allowing the use of trademarks as keywords in 2008.

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