Posts tagged with Traditional Media

traditional advertising

Consumers believe traditional media trumps digital for ad effectiveness: study

In spite of ever-increasing digital ad budgets and declining newspaper revenues, people still think that traditional media outlets trump digital channels for advertising and credibility.

A new Adobe survey shows that global consumers still rely on family and friends (51%) and consumer forums (35%) if they want credible information on products and brands.

Traditional media, such as newspaper and TV, came in third with 28%, while company websites scored just 17% compared to 8% for blogs and just 3% for branded social media pages.

The fact that people trust recommendations from their peers above all else is to be expected as research has consistently shown the value of consumer reviews in ecommerce, however the disparity between traditional media and official company channels may come as a surprise.

7 comments

Sh*t My Dad Says: from Twitter to television in less than five months

Want to break into Hollywood? Try breaking into Twitter first. Just ask 28 year-old Justin Halpern and he'll tell you: Twitter can be your golden ticket.

On August 3, Halpern set up an account, @shitmydadsays. The purpose: share some of his 73 year-old dad's wisdom with the world. You see, Halpern had just moved back in with the folks and figured that some of the things his dad told him might be worth rebroadcasting on Twitter. Turns out he was right: @shitmydadsays now has over 700,000 followers.

3 comments

What the Internet Manifesto gets right and wrong

The 15 German journalists and bloggers behind the Internet Manifesto have a message for mainstream media organizations: the internet is here and you had better adapt.

The Manifesto, which has now been widely-circulated and discussed by some of the very organizations it speaks to, contains 17 declarations about "how journalism works today".

1 comment

Is the future of journalism the future?

With many proclaiming the death of print media and even online media reeling from recession, the future of journalism has never been more in question.

A lot of the discussion around the future of journalism has to do with business models and money. But is there more to the discussion of business models than how to generate revenue? Is it possible that the product of journalism needs to be reevaluated entirely?

2 comments