Posts tagged with Training

m3 model

First we defined modern marketing, now we can train you in it

If you’re interested in what marketing is today, you may have already seen our Modern Marketing Model (M3).

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business case

Four reasons marketers should build a business case for training

According to Econsultancy's How Marketers Learn report, over half (55%) of marketers haven’t completed a marketing related qualification or training programme.

This is a relatively big proportion, considering the noise about personal and professional development in the workplace.

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michelle goodall

A day in the life of... an Econsultancy trainer & consultant

Michelle Goodall is a social media and digtial marketing consultant, as well as esteemed Econsultancy trainer for our social media courses and our Fast Track Digital Marketing course.

This is a day in her life...

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microlearning

Econsultancy subscribers can now access our microlearning modules

Econsultancy has today launched a microlearning platform, available exclusively to subscribers.

The platform tackles the basic principles of digital marketing and ecommerce in a quick and memorable way. Subscribers can access the microlearning modules through the e-learning section of our site.

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Get a free copy of our report on how marketers learn by completing this short survey

Econsultancy would like to invite marketers working at all levels to participate in a short survey about how marketers learn.

The link to the survey is available here

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How A/B tests improved add-to-basket levels by almost 30%: Case study

If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales. 

But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results. 

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How to make employees your most valuable marketing asset

It’s becoming increasingly true that there is no longer such thing as a job for life.

The average worker today stays at their job for 4.4 years, according to the Bureau of Labor Statistics, and younger people only stay in their roles for only half that time.

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Develop your skills at our Fast Track Digital Marketing training course in New York

Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?

Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.

Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.

And if you book before August 15th using the code earlybirdNYC you'll get 10% off.

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How to bridge the marketing skills gap

As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were. 

One of the key points that arose from the survey was a growing concern over the skills gap within the industry. 

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black mortar board

Why companies should give digital marketers time off for training

No one can doubt the importance of enabling employees to develop themselves and learn new skills by attending relevant training sessions.

Not only does it improve productivity and encourage new ways of thinking, but it can have a positive impact on employee satisfaction as it aids career development.

However, in the day-to-day rush to get things done it’s easy to see training as a low priority.

Managers are under pressure to meet deadlines so feel they can’t afford to let staff take time out of the office for learning and development.

This is an understandable view point but one that is extremely short-sighted, as in the long term it will have a negative impact on productivity and staff retention.

So if you’re struggling to convince management of the need to allow staff time out of the office to attend training courses, here are a few arguments you can use to back up your case.

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Three key steps towards a customer-focused digital transformation

Here is a modern day 'the chicken or the egg' scenario. What came first,  a business’s digital capabilities or a customer’s need for digital relevance from businesses?

Does it really matter? What does matter is that businesses must be digitally wired with a consumer-focused mind set in order to succeed in today’s highly competitive landscape.

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software coding

Five reasons marketers should code (and how to start)

It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London).

The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy.

In this post I'll reveal more about what I got up to during my first foray into 'the matrix', and I'll list five reasons marketers must have some rudimentary knowledge off HTML, CSS and Javascript.

I'll start with some simple tech info, but read on if you want to see the website I built.

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