Posts tagged with Transactional Email

Shopping cart

Cart abandonment emails: how five retailers retarget lost customers

There are any number of reasons that online shoppers might abandon a shopping basket, ranging from the site UX to unexpected delivery charges.

Or it could just be that they were shopping around and had no real intention of making a purchase.

Similarly, it could be that the user intentionally dropped out late in the checkout process in order to trigger a cart abandonment email so they could analyse them for a blog post.

This latter course of action is exactly the one I took last Friday with several ecommerce sites so I could pull together a few different examples of retargeting emails.

transactional email

What are transactional emails and why are they important?

In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing.

However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers.

As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers.

On one of my recent posts about mobile optimisation a commenter from Nordstrom suggested that I focus my efforts on reviewing how different brands handle transactional emails. 

I promised that I would, but first of all I had to do some research to find out what she meant by ‘transactional email’.