tag:econsultancy.com,2008:/blog/tags/transcreation Posts tagged with "transcreation" from the Econsultancy blog 2016-12-12T02:00:00+00:00 tag:econsultancy.com,2008:BlogPost/68584 2016-12-12T02:00:00+00:00 2016-12-12T02:00:00+00:00 The three main concerns of professional content marketers Jeff Rajeck <p><strong>Though many may feel that it is no longer the 'new shiny thing', content marketing is still a hot topic among marketers.</strong></p> <p>A quick glance at <a href="https://www.google.com/trends/">Google Trends</a> shows that interest in the topic is at an all-time high...</p><p><a href="https://econsultancy.com/blog/68584-the-three-main-concerns-of-professional-content-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64260 2014-02-05T11:02:00+00:00 2014-02-05T11:02:00+00:00 Website localisation: three examples of best practice Patrick Eve <p><strong>Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry. </strong></p> <p>This has resulted in increased global competition. So brands need to ensure that their multi-language websites are properly localised in order to succeed internationally.</p> <p>I regularly advise clients on the best approaches to <a href="http://econsultancy.com/reports/the-internationalisation-of-e-commerce">website localisation</a> in various different regions around the world, and perhaps because of this, I can’t help but analyse the websites that I come across to see how well they are localised for their target markets.</p> <p>In this article, I’ve identified some critical success factors to site localisation and highlighted some sites that, at least in my opinion, do it particularly well.</p><p><a href="https://econsultancy.com/blog/64260-website-localisation-three-examples-of-best-practice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10000 2012-05-30T09:51:53+01:00 2012-05-30T09:51:53+01:00 Five ways to market your brand abroad Patrick Eve <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9364/globe-blog-third.jpg" alt="" width="110">William Hague’s recent call to British business leaders to ‘stop complaining’, ‘work harder’, and ‘get on a plane’ to find growth opportunities has angered some business leaders. </strong></p> <p>But an increasing number of UK retailers are discovering new markets abroad without getting on a plane. E-commerce, adapted websites and well-executed international internet marketing programmes are seeing UK business selling to Europe and beyond while keeping the business firmly rooted in home soil.</p><p><a href="https://econsultancy.com/blog/10000-five-ways-to-market-your-brand-abroad/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9430 2012-03-28T12:14:51+01:00 2012-03-28T12:14:51+01:00 Managing your brand abroad: a guide to multilingual branding Patrick Eve <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7314/international-flags-blog-third.jpg" alt="" width="150">We’re nothing if not resourceful in the UK. While high street sales may be dropping, a number of UK-based retailers are <a href="http://econsultancy.com/uk/blog/9387-7-tips-for-global-ecommerce">marketing themselves abroad</a>, yet keeping the business (and product fulfilment) on UK shores. </strong></p> <p>Scottish brand Lyle &amp; Scott, for example, has expanding markets in France, Germany and Sweden through e-commerce sites designed for those markets, while managing the business from its home in Selkirk.</p><p><a href="https://econsultancy.com/blog/9430-managing-your-brand-abroad-a-guide-to-multilingual-branding/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>