Posts tagged with Transcreation

The three main concerns of professional content marketers

Though many may feel that it is no longer the 'new shiny thing', content marketing is still a hot topic among marketers.

A quick glance at Google Trends shows that interest in the topic is at an all-time high...

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Website localisation

Website localisation: three examples of best practice

Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry.

This has resulted in increased global competition. So brands need to ensure that their multi-language websites are properly localised in order to succeed internationally.

I regularly advise clients on the best approaches to website localisation in various different regions around the world, and perhaps because of this, I can’t help but analyse the websites that I come across to see how well they are localised for their target markets.

In this article, I’ve identified some critical success factors to site localisation and highlighted some sites that, at least in my opinion, do it particularly well.

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Five ways to market your brand abroad

William Hague’s recent call to British business leaders to ‘stop complaining’, ‘work harder’, and ‘get on a plane’ to find growth opportunities has angered some business leaders.

But an increasing number of UK retailers are discovering new markets abroad without getting on a plane. E-commerce, adapted websites and well-executed international internet marketing programmes are seeing UK business selling to Europe and beyond while keeping the business firmly rooted in home soil.

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Managing your brand abroad: a guide to multilingual branding

We’re nothing if not resourceful in the UK. While high street sales may be dropping, a number of UK-based retailers are marketing themselves abroad, yet keeping the business (and product fulfilment) on UK shores.

Scottish brand Lyle & Scott, for example, has expanding markets in France, Germany and Sweden through e-commerce sites designed for those markets, while managing the business from its home in Selkirk.

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