Posts tagged with 'translation'
Having a global channel literally at our fingertips obviously does not mean that our message is being understood globally. Whilst some organisations have made much progress in resolving the issues of acting globally online, for others it remains a complex problem.
So what should a company be thinking about when considering the globalisation of its website?
With the popularity of other, China-based search engines set to rise thanks to Google’s threat to close down their Google.cn site, in turn freeing up the market, businesses need to optimise their site to suit their search processes.
However, simple translation of websites will not suffice. Taking an example from Oban’s area of business, the phrase ‘to Twitter’ translates to ‘织围脖’’ – ‘to knit yourself a scarf’ in English.