Posts tagged with Transmedia

Five ways to create effective transmedia stories

In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."

On purely technical terms, he's right: A single story can be told around the world instantaneously in various media. Examples abound: Wieden & Kennedy's Old Spice campaign with its use of online video, TV spots, and social media; the use of games and live events for The Dark Knight; and the sprawling epic that was BMW's The Hire. Weiler himself IDed other tools in the transmedia arsenal: geolocation and the improving technology of near field communications or NFC.

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SXSW: Using transmedia to change TV

The team from Bravo took to the stage yesterday morning at SXSW to talk about what they are doing to change the way we consume and interact with television. Just like every other business out there, television programs are having to move to a more integrated offering. 

To demonstrate this, they presented the last season of Top Chef as a case study to show what they did to breach the gap and capture our attention on our second screens.

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