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Posts tagged with Transport

mticketing

Mobile ticketing for buses: why generational relevancy matters

Customer experience is about relevancy.

Many providers of services are finding that generational relevancy is a new factor they need to consider and one that likely requires a good deal of investment.

It's not prudent to avoid investment and hope that being a second or third mover will keep your digitally-demanding customers just sweet enough.

The fact is, if you improve the customer experience without even changing the service you provide, customers will be happier. They'll think they're getting more for their money and they are.

I'll give an example. First UK Bus introduced mobile ticketing in spring 2014. There's an mticket app on which tickets can be bought, stored and activated. For those of you not in the regions of the UK, these buses were often cash only (smart cards, similar to London's Oyster, are yet to be rolled out).

Here's why this mticketing works and why more companies should be moving sooner.

4 comments
toilet

TfL and social media: saving people from locked toilets

Is social media a boon or a pain for transport providers?

Lucy Whitehead of TfL spoke at Hootsuite’s premier Connect event in London.

For those not as London-centric as I, TfL is Transport for London, and it controls pretty much all transport in London (funnily enough).

In fact, Lucy said that the only way TfL couldn’t impact on a journey across the English capital is if it was undertaken by helicopter, roof to roof.

The theme of Lucy’s talk was the size of the task (and opportunity) for TfL on social media, and how it uses the various platforms to try to inspire a ‘bit more love’ in, let’s be honest, some easily disgruntled commuters.

Let’s look at some of the key points. And yes, we will get to the toilet escapology in due course!

1 comment

Ten ways marketers can use QR Codes

QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011? 

Here are ten ways that QR codes could be implemented into businesses, whether B2B or B2C. You will have heard of some of these, but i'm sure there are a few you haven't...

29 comments