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Cramped seats and stale peanuts used to be the hallmark of most airlines.
Today, the state of air travel isn’t quite so depressing – even if some budget airlines stand by their dedication to no-frills ‘efficiency’.
Haven't we all wondered what is must be like to work in luxury travel, putting in the hard graft to review secret hideaways across the world?
Is it all white beaches and daiquiris for travel marketing teams? Clair O'Neill, marketing manager at i-escape, tells us about a typical day in her working life.
From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.
One thing that might not spring to mind is the language used by the travel brand in question.
For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list.
Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions.
A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.
For travel brands, this means greater opportunity to engage and capture consumer interest.
HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.
However, its latest campaign certainly caught my eye.
Here's your monthly roundup of digital marketing stats from the APAC region.
iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.
It's a bumper stats roundup this week.
If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.
As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.
Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
It's been a fine week for digital marketing and ecommerce stats.
So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.
Video is still one of the major growth areas in online marketing.
Less developmental than emergent arenas like virtual reality or location intelligence, video represents a powerful medium that brands already easily grasp.
Some of my favourite and most dangerous emails are from Hotels.com.
Favourite for reasons I will explain. Dangerous because the offers are too tempting!