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HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.
However, its latest campaign certainly caught my eye.
Here's your monthly roundup of digital marketing stats from the APAC region.
iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.
It's a bumper stats roundup this week.
If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.
As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.
Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
It's been a fine week for digital marketing and ecommerce stats.
So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.
Video is still one of the major growth areas in online marketing.
Less developmental than emergent arenas like virtual reality or location intelligence, video represents a powerful medium that brands already easily grasp.
Some of my favourite and most dangerous emails are from Hotels.com.
Favourite for reasons I will explain. Dangerous because the offers are too tempting!
The first week of the new year is almost over. Well done for making it through.
Now give yourself a pat on the back while quietly admitting you spent most of it watching people struggle to walk through a puddle.
But the past four days were simply a warm-up for the real start of the year: the moment you open the first weekly Econsultancy digital marketing stats round-up of 2016.
Only 16% of travel and hospitality companies lack a team responsible for digital transformation.
That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.
The first act of outreaching to the crowd is 300-years-old (dates back to 1714), but the term 'crowdsourcing' was first coined in 2005 by two Wired Magazine editors Jeff Howe and Mark Robinson.
How to address that classic content challenge familiar to every travel brand...
Writing fresh, interesting copy about the same old places.
The B2C travel sector should be a sector that is ripe for content marketing.
Similar to fashion, for many people it is a pursuit in itself, while it's also an out and out leisure activity.
It is also wedded to social media. Many people can barely resist going on beach holidays without snapping a ‘hot dogs’ as legs shot or a refreshing mojito and putting it on Instagram.