Posts tagged with Travel And Hospitality

Six of the best travel brands on YouTube, Snapchat, Instagram, Twitter, Pinterest & LinkedIn

Travel brands no longer rely so heavily on TV advertising to reach holiday-hungry consumers. Now, with a whopping 97% of millennials reported to have posted photos or videos of their travels on social networking sites – the internet is a veritable treasure trove of inspiration.

As well as capitalising on this growing consumer desire to share experiences, travel brands are also expanding their own social media strategies to better market their services (and capture the attention of all demographics).

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Nine brilliant digital marketing stats from the past week

The first week of the new year is almost over. Well done for making it through.

Now give yourself a pat on the back while quietly admitting you spent most of it watching people struggle to walk through a puddle.  

But the past four days were simply a warm-up for the real start of the year: the moment you open the first weekly Econsultancy digital marketing stats round-up of 2016. 

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Travel & hospitality industry lacks data-driven marketing skills: report

Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.

This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe. 

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