Posts tagged with Travel App

Mobile is almost as popular as desktop for travel research: report

When researching their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop, according to new research from JiWire.

However laptops are still by far the most popular device when it comes to actually making a purchase.

The new report into mobile’s role in the travel industry shows that 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.

This underlines the fact that travel agents and hotels need to have a mobile optimised site or app to cater for changing consumer behaviours.

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