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Video is still one of the major growth areas in online marketing.
Less developmental than emergent arenas like virtual reality or location intelligence, video represents a powerful medium that brands already easily grasp.
Some of my favourite and most dangerous emails are from Hotels.com.
Favourite for reasons I will explain. Dangerous because the offers are too tempting!
The first week of the new year is almost over. Well done for making it through.
Now give yourself a pat on the back while quietly admitting you spent most of it watching people struggle to walk through a puddle.
But the past four days were simply a warm-up for the real start of the year: the moment you open the first weekly Econsultancy digital marketing stats round-up of 2016.
Only 16% of travel and hospitality companies lack a team responsible for digital transformation.
That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.
The first act of outreaching to the crowd is 300-years-old (dates back to 1714), but the term 'crowdsourcing' was first coined in 2005 by two Wired Magazine editors Jeff Howe and Mark Robinson.
How to address that classic content challenge familiar to every travel brand...
Writing fresh, interesting copy about the same old places.
The B2C travel sector should be a sector that is ripe for content marketing.
Similar to fashion, for many people it is a pursuit in itself, while it's also an out and out leisure activity.
It is also wedded to social media. Many people can barely resist going on beach holidays without snapping a ‘hot dogs’ as legs shot or a refreshing mojito and putting it on Instagram.
We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.
But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.
From searches for Disney's Frozen fancy dress costumes to cross channel marketing maturity, it can only be the stats roundup!
The full 10 for today's halloween edition and, of course, there are more online marketing charts and statistics over in the Econsultancy Internet Statistics Compendium.
Enjoy and be well.
Customer experience is about relevancy.
Many providers of services are finding that generational relevancy is a new factor they need to consider and one that likely requires a good deal of investment.
It's not prudent to avoid investment and hope that being a second or third mover will keep your digitally-demanding customers just sweet enough.
The fact is, if you improve the customer experience without even changing the service you provide, customers will be happier. They'll think they're getting more for their money and they are.
I'll give an example. First UK Bus introduced mobile ticketing in spring 2014. There's an mticket app on which tickets can be bought, stored and activated. For those of you not in the regions of the UK, these buses were often cash only (smart cards, similar to London's Oyster, are yet to be rolled out).
Here's why this mticketing works and why more companies should be moving sooner.
What is travel?
Airbnb is certainly trying to define it, with the message that inclusion and community make for memorable experiences. We shouldn't stand for standard, the homogeneity of a hotel chain.
The internet in general is encouraging a fightback again corporate globalisation (though perhaps these are simply our death throes?), with everything from homespun craft available through Etsy and crowdsourced cycle routes on Strava.
I watched John Kearns perform recently (a storytelling comic that won the Edinburgh Comedy Award) and he had one line designed to show how much he wanted to return to a more personal world.
He spoke about seeing tourists in the more garish areas of London promoted by guidebooks, such as Picadilly Circus, and how he wanted to talk to each of them and tell them about the really niche and beautiful parts of London, often tucked in neighbourhoods that tourists never make it to.
I'm getting to the point here. lastminute.com has produced a lovely piece of content designed to show parts of London that only the discerning have discovered*. It's called 100 Things in London and it's a nice bit of content marketing.
Let's take a look and I'll attempt to point out why it should go well.
A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters.
Get stuck in, but don't forget to check out the Internet Statistics Compendium for more online marketing figures and charts.